Operations Support for Growing Small Business
We partner with small business leaders and stakeholders.
We design and implement sustainable operations that free small business leaders to focus on their vision and impact.
Who We work with
- Growth-stage startups
- Mission-driven founders
- Entrepreneurial support organizations (ESOs)
- Government & ecosystem partners
- Cross-functional leadership teams ready to evolve
Common Challenges We Solve
- Founder delegation & role clarity
- SOPs & process development
- Team hiring, onboarding, & performance
- CRM system design & implementation
- Budgeting, financial planning & ops reporting
Morgan Martin
Wingwoman to Founders and CEOs
I’m Morgan Martin — a strategic operator, builder, and founder of CoApt Projects. For over a decade, I’ve helped startups, small businesses, and mission-driven organizations navigate moments of transformation — scaling what works, removing what doesn’t, and building the systems that carry visions forward.
At my core, I’m a connector. Of people. Of ideas. Of resources. I believe every founder deserves the right support at the right moment — not just to keep going, but to grow with clarity and purpose. I specialize in creating operational runways that reduce friction, unlock resources, and bring teams into alignment.
More About Morgan
I grew up in Rochester, NY — a community sustained by small businesses, public service, and grit. That early exposure to resilience and impact-based work still grounds me. From building national programs in D.C. to hands-on work with Main Streets across the country, I’ve always sought out opportunities where mission meets momentum. Now based in Boston, I balance operations strategy with community-building — and an active life that includes water adventures, DIY projects, and long hikes with my fiercely loyal Australian cattle dog.
Whether I’m designing new workflows, scaling programs, or supporting entrepreneurs in motion, my work is rooted in one belief: no one builds anything great alone. I’m here to help founders build the right foundation, find their people, and move forward with purpose and confidence.
How We Can Help
A one-time, 90-minute strategic working session to help you get unstuck and gain clarity. Ideal for founders who
know they need to focus but aren’t sure where to start.
You’ll walk away with a clear plan, actionable next steps, and a build-ready roadmap.
Includes:
- Light prep and intake audit (so we use our time well)
- 90-minute live strategy session (recorded)
- Post-session implementation roadmap — tailored to your goals, bandwidth, and business model
- Estimated ROI and build sprint scope
Fee: $750
A 3–4 week focused engagement to build one
operational system (like a hiring workflow or CRM) that saves time and scales with your business.
Co-developed with your input, refined with weekly syncs, and wrapped with a final walkthrough + templates.
Includes:
- Kickoff (45-60 min.) session to align on goals
- Weekly (30 min.) syncs to review and refine
- Final walkthrough + handoff docs
- Optional training for your team or contractors
Fee: $2,500
A strategic thought partner embedded in your business to lead ops, guide growth, and keep your team executing effectively.
Custom scope based on need; perfect for mission-aligned orgs ready for the next stage.
Retainer: $150/hour
Experienced in developing community-based entrepreneurship programs, cross-sector partnerships, and grant-funded initiatives.
I help build the backbone of scalable social impact efforts.
Fee: Upon Request
What our clients say:
Morgan was amazing. I really needed her insight and her expertise and just her offering a sounding board for my thought process. She helped me to get gut level honest with myself and cut away all of the noise when it came to my vision for my business going forward in terms of the products & services I would offer and how it would impact my numbers.
Jenny, Fashion & Creative Design
Morgan has been great. Comes to meetings prepared, has notes post call, and shares different perspectives with me about certain problems I’m facing in the business. She’s held me accountable for getting written resources together for my team and I that I can actually use as we’re operating the business.
Drew, B2B Tech Solutions
It’s been a great experience working with Morgan. She gives great feedback and suggestions, and sends helpful resources that she thinks might benefit me in this stage of business. Providing encouragement, accountability, guidance, and helping me to stay on course means a lot, and motivates me to keep the ball rolling & complete the next steps.
Erica, E-Commerce & Consulting
Let’s Connect.
If you’re feeling overwhelmed trying to keep up, build the right team, or make confident operational decisions – we should talk.