3 Ways ISO Certification Benefits Start-ups

June 27, 2020
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Morgan Martin
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As a start-up entrepreneur you are faced with a variety of certification opportunities and it can be daunting to decide which ones will really benefit your company right away, as well as long-term. ISO 9001 benefits startups by setting out the criteria for a quality management system that is recognized in 170+ countries. The criteria is based on global expert opinions, developed through multi-stakeholder process and consensus, and intended to respond to global market needs.

While ISO 9001 is a certification that began with the manufacturing industry, it has expanded to govern quality for products and services in almost any industry, including engineering, IT, health, and government operations. Getting your business set up with ISO in the start-up stage will be easier to implement. When prospective clients see a small business with ISO 9001:2015 certification they will see:

  1. Credibility. Data has shown that companies using ISO 9001 Quality Management Systems (QMS) overall perform better than their non-ISO 9001 counterparts. It is also a well-known symbol of quality internationally. According to 9001Simplified, ISO 9001-certified organizations are not only perceived as more competent, they are paid 7% more on average than non-ISO 9001 companies. ISO Certification benefits startups because credibility translates to sales growth.
  2. Organization & focus. Having a QMS basically means your teams have agreed on a process for EVERYTHING. This leads to uniform results and confidence for your employees who will feel empowered to make informed decisions. For all your stakeholders, this means transparency and clear business strategies are in place. And achieving that ISO 9001 certification demonstrates the focus your company has on delivering products and services that meet client requirements. ISO 9001 is more than a certification, its an ongoing commitment to excellence.
  3. Continuous improvement. A key part of ISO is having quality goals that are measurable, allowing companies to work towards and demonstrate continuous improvement. According to Inc. (2020), having the right model for constant improvement is the most effective way to outpace your competition.

The first step to getting yourself on the track for quality management is to identify your objectives and what quality means to your organization. View our Quality Policy here for an example.

Second, choose the right quality assurance partner who can help you design your quality system and guide you through the process. You can search for qualified and trusted partners through the ANSI National Accreditation Board directory.

Third, as with any new endeavor, it is helpful to have a project lead to make sure your quality system meets your objectives. CoApt Projects has project managers who are certified lead implementors of ISO systems and can help guide you every step of the way.

Want more advice on ISO from the start-up perspective? We are a first hand example that ISO Certification benefits startups! Contact us today and we’d be happy to share our experience.

Morgan Martin
Author: Morgan Martin

Morgan Martin guides the vision and connects the talented people contributing to the growth at CoApt Projects. Morgan’s project management background is diverse, ranging from translation/localization, marketing and communications, research and development, and non-profit operations. These varied experiences led her to found CoApt Projects, bringing diverse talents together to power progress for the future of work.

  1. It’s great that you talked about ISO certifications and their role in a company. In my opinion, any business could profit from acquiring a certification. If I were to run a business, I’d like to ensure my company’s commitment to my customers by applying for an ISO certificate. Thanks for the information on how ISO certificates help increase a company’s credibility.

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